Agency Partner Program: White-Label Press Release Distribution in France

If your clients occasionally need coverage in France, you have three options: turn the work away, subcontract it to a French agency and explain a second name on the invoice, or distribute it yourself under your own brand. This page is about the third. You keep the client, the branding and the margin. We handle the French newsroom.

The economics, in one table

We publish our retail prices, so there is nothing here you cannot verify on our pricing page. A France distribution is a one-country plan.

At the ten-release tier you commit €1,195 and hold €3,950 of distribution at our own published rate. That is a 230% return on what you put in — and your client pays no more than they would have paid coming to us directly.

This is the part worth understanding properly. You are not marking our price up. You are buying at a volume rate and selling at the market rate. Nobody is overcharged, and there is no number you would be uncomfortable defending if a client asked.

The same structure applies beyond France

One, two, three and four-continent scopes sit between the two, at the rates published on the pricing page.

What white label means here

It means your client never encounters our name. Reports and deliverables carry your branding, not ours. We do not contact your client, we do not appear on anything you forward to them, and we do not market to them afterwards.

What you send us is a release and a target sector. What comes back is a distribution and a report you can put your own letterhead on.

Why France specifically

Plenty of newswires will list France among the countries they cover. Fewer work from a French list built and maintained in France. We have distributed to French media since 2009 from roughly 80,000 French journalist email contacts, sorted into approximately 135 journalistic and thematic categories.

That distinction shows up in the targeting. A release aimed at French construction trade press is a different selection from one aimed at national business dailies, and a regional angle in France often travels further than a national one — France has an unusually dense regional press.

The practical detail foreign campaigns underestimate most is language. French desks work in French, and a release sent in English is a tip somebody would have to rewrite. We sell translation as an option, including in packs, because it is usually the step that decides whether a campaign lands. We go into this in more detail in how to distribute a press release in France.

How it works

1. You tell us what you need. Volume, scope and whether translation is part of it. We confirm the tier and invoice once.
2. You draw on the pack when a client has news. Packs are not tied to a single campaign or a single client of yours.
3. You send the release and the target sector. In French, or in English with translation added as an option.
4. You approve before anything is sent. Nothing is distributed without your sign-off on the final version.
5. You receive the distribution report, unbranded, ready to forward under your own name.

Distribution runs six to 72 hours from submission, and most of that window is approval time rather than ours. The detail is in how long press release distribution takes.

What we do not promise

We would rather lose a partner at this paragraph than at the first campaign.

We do not guarantee coverage. French newsrooms decide independently what they publish. Distribution puts an announcement in front of the journalists who cover the subject; the news decides the rest. Any provider quoting you a guaranteed number of French articles is selling advertising under another name, and you will not be able to defend it to your client.

We do not promise that every release is a fit. If your client’s news has no relevance in France, we will say so before you spend a release on it.

There is no exclusivity in either direction. You are not our only partner in your market, and you are free to use anyone else.

Frequently asked questions