François Marsteau
François Marsteau
Founder & CEO of 24Presse
15+ years of experience in digital publishing, SEO and media relations.
Expert in Press Releases, Media Visibility and AI SEO
François Marsteau is a French entrepreneur, media strategist and SEO specialist focused on press release distribution, online visibility and AI-enhanced search optimization.
He is the founder of 24Presse, a press release distribution platform launched in 2009, and Bookizer, a media monitoring and PR reporting solution designed for communication professionals, agencies and brands.
For more than 15 years, François Marsteau has worked on digital publishing, media exposure, search engine optimization and content visibility strategies. His work focuses on helping companies improve their online authority, brand recognition and media presence through editorial content, press relations and search visibility.
Over the years, he has contributed to the publication and optimization of thousands of press releases across multiple industries including technology, business, finance, culture, automotive, real estate and public relations.
Digital PR in the Age of Online Visibility
Public relations has changed dramatically over the past decade. Not long ago, PR was mostly about getting coverage in newspapers, magazines, radio, or television. Success depended on strong relationships with journalists and the ability to secure media attention at the right moment.
Today, the landscape is completely different.
Digital public relations is no longer limited to traditional media exposure. Brands now compete for visibility across search engines, online publications, social media platforms, newsletters, podcasts, and even AI-generated search results. In this new environment, visibility is not only created by journalists — it is also shaped by algorithms.
For companies, this changes everything.
A media mention is no longer valuable only because people read it on the day it is published. Online articles can continue generating traffic, authority, and brand awareness for years. A well-placed article on a trusted website may appear in Google search results long after publication, bringing continuous visibility to a business.
This is why digital PR has become closely connected to SEO. High-quality media coverage often creates backlinks from authoritative websites, which can improve a company’s search engine rankings. In many industries, digital press coverage now plays a direct role in online growth and customer acquisition.
As a result, the role of PR professionals has evolved. Modern digital PR specialists are not only media communicators. They also need to understand content strategy, online reputation management, search optimization, and audience behavior.
At the same time, journalists themselves are working in a faster and more competitive environment. Newsrooms publish content at a much higher pace than before, while constantly monitoring audience engagement and online performance. Because of this, brands that provide useful information, credible data, or expert insights are far more likely to attract media attention.
The rise of artificial intelligence is adding another layer to this transformation. AI-powered search tools increasingly summarize information directly from online sources. This means companies are no longer competing only for clicks — they are competing to become reliable sources of information within AI-generated answers.
For digital PR, this creates new priorities. Articles must not only be interesting for readers, but also clear, trustworthy, well-structured, and authoritative enough to be recognized by search engines and AI systems.
Another major shift is the growing importance of niche media. In the past, large national publications dominated public influence. Today, smaller industry websites, LinkedIn creators, podcasts, and specialized newsletters can sometimes have a stronger impact on a targeted audience than mainstream media outlets.
However, despite all these technological changes, one thing remains constant: credibility matters.
Audiences have become highly sensitive to overly promotional content. Companies that focus only on advertising language often struggle to build trust. The most effective digital PR strategies are usually based on expertise, transparency, useful insights, and authentic storytelling.
In a digital world saturated with information, attention is increasingly difficult to earn. Digital PR is no longer simply about being seen. It is about building long-term authority and trust in an online ecosystem where reputation is constantly evaluated by both people and machines.
Today, his research and editorial work increasingly focuses on:
- AI SEO (Generative Engine Optimization)
- Google AI Overviews
- E-E-A-T optimization
- Editorial authority
- Media indexing
- Press release SEO
- Digital PR strategy
- Content visibility for AI search engines
François Marsteau is particularly interested in how artificial intelligence platforms such as ChatGPT, Gemini, Perplexity and Claude evaluate editorial credibility, entity recognition and author authority.
Areas of Expertise
- Press Releases
- Public Relations
- Media Relations
- SEO
- AI SEO / GEO
- Editorial Strategy
- Brand Visibility
- Digital Publishing
- News Distribution
- Online Reputation Management
Professional Experience
Founder & CEO — 24Presse
2009 – Present
Founded 24Presse, an online press release distribution platform serving companies, agencies and organizations seeking media visibility and digital exposure.
Main areas:
- press release publication,
- editorial SEO,
- newsroom strategy,
- media distribution,
- Google News visibility,
- authority optimization.
Founder — Bookizer
2024 – Present
Launched Bookizer, a PR reporting and media monitoring platform focused on:
- press review reporting,
- media tracking,
- coverage analysis,
- PR performance visualization.
Certifications & Professional Training
- Google Analytics Certification
- HubSpot SEO Certification
- Semrush Technical SEO Certification
- Digital Marketing & Content Strategy Training
Editorial Approach
François Marsteau advocates for high-quality editorial standards combining:
- human expertise,
- factual accuracy,
- transparent sourcing,
- AI-assisted optimization,
- search visibility best practices.
His work follows modern E-E-A-T principles emphasizing:
- Experience,
- Expertise,
- Authoritativeness,
- Trustworthiness.
Featured Topics
- How to Write a Press Release
- Press Release SEO
- Media Visibility Strategies
- GEO (Generative Engine Optimization)
- AI Search Optimization
- Digital PR
- Online Brand Authority
Publications
Recent editorial contributions include:
- Press Release Writing Guide
- What Is a Press Release?
- How to Improve Press Release SEO
- Media Coverage Reporting
- AI SEO and GEO Strategies
Connect
About 24Presse
24Presse is a French press release distribution platform founded in 2009, helping companies and organizations publish editorial content, improve media visibility and strengthen their digital authority.
