15 Press Release Examples & Free Templates

Last Updated on 30 July 2026 by Francois Marsteau

Press release examples are useful because they show, in a practical format, how organisations turn company news into information that journalists can understand and use. This guide brings together 15 press release examples for product launches, services, events, partnerships, studies, acquisitions, appointments and other corporate announcements. It also explains what works, what should be improved and how to adapt each example to your own news.

The examples include real documents published by recognised companies as well as clearly identified, adaptable templates. They are designed to help you choose a news angle, write a strong headline, structure the opening paragraph and present supporting information without making the release sound like an advertisement.

Before drafting your announcement, you may also consult our definition of a press release, our complete press release writing service and advice, and our guide to press release distribution.

Definition and purpose of a press release example

A press release example is a real or fictional announcement that demonstrates the structure, tone and information expected in professional media communication. A useful example does more than provide text to copy. It shows how the headline, lead paragraph, quotations, evidence, boilerplate and media contact work together.

The best press release examples share several qualities:

• They announce one clear piece of news.
• The headline explains what has happened and identifies the organisation concerned.
• The first paragraph answers the most important questions: who, what, when, where and why.
• The text is factual, concise and easy to scan.
• Quotations add information, context or interpretation rather than praise.
• Claims are supported by dates, figures, sources or other verifiable details.
• A journalist can quickly locate the media contact and company information.

A template provides a reliable framework, but it must always be adapted to the news, the target media and the audience. Replacing a company name in a generic model is not enough. The angle, evidence, quotation and supporting resources must be specific to the announcement.

How 24Presse reviewed these press release examples

The 24Presse editorial team reviews press release examples according to six practical criteria: newsworthiness, headline clarity, quality of the opening paragraph, factual support, usefulness of quotations and ease of use for journalists. We deliberately identify both strengths and weaknesses. A real-world press release can contain a strong news angle while still being too long, too dense or insufficiently precise.

The page was prepared by Francois Marsteau (author archive) and reviewed by Antoine Cassagne-Latute. Additional professional profiles and publications are available through LinkedIn, X, GitHub and the 24Presse YouTube channel.

15 press release examples by announcement type

These examples cover the announcements most frequently handled by communication teams, PR agencies, companies, associations and public organisations. They analyse real corporate announcements involving product launches, technology integrations, events, studies, acquisitions, appointments, funding, awards, crisis communication, sustainability and business expansion. Each example includes the original source, a practical analysis, possible improvements and guidance on adapting the format. The partnership section currently provides an adaptable example.

1. Product launch press release example: Nestlé and Starbucks products

A product launch release must make the new element immediately visible. The reader should understand what is being launched, who it is for, where it will be available and why the announcement matters. Innovation may concern the product itself, its availability in a new market, its technology, its format or the way it combines existing services.

Why this example is useful:

• The organisations and products are identified immediately.
• The announcement concerns a concrete launch rather than a vague brand message.
• The release can be supported by product visuals, availability information and recognised brand names.

How to adapt this format: place the product name and launch action in the headline. In the opening paragraph, state the launch date, target markets and principal customer benefit. Add availability and pricing only after the central news has been made clear.

2. Technology integration press release example: Ingenico

A technology release should explain the practical result of the technology, not merely list technical features. The linked Ingenico example combines a chatbot with an electronic payment solution. The news angle comes from the integration of two existing technologies into a new use case.

24Presse comments on this press release example

• Strong point: the title makes the technological combination visible.
• Strong point: headings make the document easier to scan.
• Strong point: the essential information appears early.
• Improvement: the opening paragraph could be divided into shorter units.
• Improvement: each paragraph should focus on one idea so the reader can identify the announcement quickly.

For additional guidance on the opening section, consult our explanation of the introductory paragraph and press release structure.

3. AI platform integration press release example: Microsoft and Mistral

A technology integration press release should explain what the combined technologies allow customers to do. It should not simply list platforms, models or technical features.

This recent Microsoft and Mistral example shows how two technology companies can present a complex AI integration through clear business uses, deployment options and benefits for regulated organisations.

What the press release announces

Microsoft and Mistral announced an expansion of their strategic partnership to give enterprises greater choice and control when deploying artificial intelligence. Mistral models are being integrated into Microsoft Foundry, Copilot Studio and Azure environments.

The announcement explains that organisations can use these models through public cloud services, cloud-connected infrastructure or fully disconnected environments. This practical deployment information gives the release a clear angle for regulated industries, public institutions and organisations handling sensitive data.

24Presse comments on this press release example

Strong point: the headline names both companies and immediately connects the partnership with a customer benefit: greater control over enterprise AI.

Strong point: three introductory bullet points separate the main elements of the announcement: European computing capacity, product integration and deployment control.

Strong point: the opening paragraph identifies the intended audience, including enterprises and regulated industries, instead of describing the technology in abstract terms.

Strong point: the release explains where the integration will be available, naming Microsoft Foundry, Copilot Studio, Azure and Azure Local.

Strong point: quotations from representatives of both companies explain their respective strategic objectives rather than simply repeating the announcement.

Improvement: the headline is informative but very long. A shorter version would be easier to use as an email subject line, social media title or search result.

Improvement: the opening section introduces several platforms, models and infrastructure concepts in quick succession. A short explanatory paragraph could make the announcement more accessible to non-technical journalists.

Improvement: a compact summary table could help readers distinguish the respective roles of Microsoft, Mistral and the different deployment environments.

How to adapt this format: when announcing a technology integration, begin with the practical result for customers. Then identify the technologies being connected, the users concerned, the environments in which the integration is available and one or two concrete use cases.

For additional guidance, consult our explanation of the introductory paragraph and press release structure .

Original source: Microsoft and Mistral expand strategic partnership , published on 21 July 2026.

4. Innovation press release example: Canon

A release about innovation must distinguish a genuine development from routine product promotion. The Canon example places innovation in the headline and associates it with a customer benefit. It also states that the product will be demonstrated at an event, giving journalists a practical opportunity to see it.

What works and what could be improved

What works:

• The innovation is announced in the title.
• The text identifies a customer benefit.
• The product demonstration provides a timely, concrete media angle.

What could be improved:

• The headline could be shortened for use as an email subject line.
• The first paragraph could be divided to improve readability.
• The release would be easier to scan if each paragraph contained fewer ideas.

The body should then explain who can use the service, how it works, what distinguishes it from existing alternatives and where readers can find further information.

5. Event press release example: Apple WWDC26

An event press release should make the essential practical information immediately visible: the event name, dates, format, intended audience and principal activities. Apple’s announcement of the 2026 Worldwide Developers Conference provides a useful example because it combines logistical information with a clear explanation of what participants will gain from the event.

What the event press release announces

Apple announced that its annual Worldwide Developers Conference would take place online from 8 to 12 June 2026. The event was presented as an opportunity for developers around the world to discover new Apple software, technologies, frameworks and development tools.

The release also announced a special in-person event at Apple Park on 8 June, alongside the global online programme. It identified the principal activities, including the keynote, the Platforms State of the Union, more than 100 video sessions and interactive group labs.

24Presse comments on this press release example

Strong point: the headline identifies the event and communicates the principal date immediately.

Strong point: the subheading explains what participants can expect to discover, rather than relying only on the reputation of the event.

Strong point: the opening paragraph clearly states the event dates, online format and international audience.

Strong point: the release distinguishes the global online conference from the special in-person gathering at Apple Park.

Strong point: the programme is divided into identifiable sections, including the keynote, technical sessions, group labs and student activities.

Strong point: , including more than 100 video sessions, make the programme more concrete and credible.

Improvement: the first paragraph could include a direct registration or participation link so readers can immediately understand how to attend.

Improvement: practical information such as the timetable, access conditions and broadcasting platforms could be summarised in a compact information box.

Improvement: the announcement contains several Apple programme names. A brief explanation of each session would make the release more accessible to journalists who do not regularly cover the developer sector.

How to adapt this format: begin with the event name, dates, location or online format and intended audience. Then present the main programme elements, participation arrangements, speakers, registration procedure and media opportunities.

For additional guidance, consult our explanation of the introductory paragraph and press release structure .

Original source: Apple’s Worldwide Developers Conference returns the week of June 8 , published on 23 March 2026.

6. Partnership press release example: Nike and the LEGO Group

A partnership press release should explain why the organisations are working together, what each partner contributes and what concrete results the collaboration is expected to produce.

Nike and the LEGO Group provide a useful example because their announcement combines a clear shared objective with co-branded products, public experiences and a detailed launch timetable.

What the partnership press release announces

Nike and the LEGO Group announced the launch of a global, multi-year partnership centred on active and creative play for children.

The collaboration combines Nike’s experience in sport, athletes and youth engagement with the LEGO Group’s expertise in construction toys, imagination and play.

The announcement presents several tangible results of the partnership.

These include co-branded LEGO sets, Nike footwear, clothing and accessories, digital content and immersive public experiences.

The press release also identifies children as the principal audience and explains the shared objective of encouraging them to combine physical activity with creativity.

The release provides a specific rollout calendar.

The LEGO Nike Dunk set was scheduled for release on 1 July 2025, followed by the Nike Air Max Dn x LEGO collection on 1 August and the Nike Dunk Low x LEGO collection on 1 September.

The announcement also presented partnership events planned in California and London.

24Presse comments on this press release example

Strong point: the headline names both partners and indicates that the collaboration will produce both public experiences and physical products.

Strong point: the opening paragraph immediately defines the partnership as global and multi-year.

It also identifies children as the principal audience and explains the shared objective of the agreement.

Strong point: the complementary contribution of each organisation is easy to understand.

Nike contributes its sporting heritage, athletes and community programmes.

The LEGO Group contributes its expertise in creativity, imagination and construction-based play.

Strong point: the announcement goes beyond general statements by presenting named products, public events, launch dates and distribution channels.

Strong point: quotations from representatives of both organisations explain the purpose of the partnership from each partner’s perspective.

Strong point: the release includes downloadable media assets, product information, useful links and named media contact addresses.

Improvement: the headline is descriptive but very long.

A shorter version would be easier to use in an email subject line, search result or social media post.

Improvement: the release combines partnership strategy, product launches, community initiatives and event information.

A short summary table near the beginning would make the different elements easier to scan.

Improvement: the announcement could distinguish more clearly between the long-term objectives of the partnership and the products or events scheduled for its first year.

How to adapt this format: begin by naming both partners and stating the duration, geographical scope and shared objective of the agreement.

Explain what each organisation contributes and identify the intended audience.

Then describe the specific products, services, events or initiatives that will result from the partnership.

Include launch dates, markets, next steps, quotations from both partners and separate media contacts when appropriate.

Original sources:

Nike and LEGO Group announce engaging experiences and new products based in active, creative play .

See also: the LEGO Group’s official partnership announcement .

Both announcements were published on 29 May 2025.

7. Study or survey press release example: Deloitte’s 2026 Gen Z and Millennial Survey

A study or survey release should present a clear finding while making the methodology easy to verify. Deloitte’s 2026 Global Gen Z and Millennial Survey is a useful recent example because the release combines headline findings with the sample size, countries covered, fieldwork dates and research method.

What the press release announces

Deloitte reports that Gen Z and millennial respondents tend to favour gradual career development, skills and well-being over rapid promotion. The release draws on responses from 22,595 people in 44 countries: 14,384 Gen Z respondents and 8,211 millennials. The online survey was conducted between 24 November 2025 and 15 January 2026, with additional qualitative interviews.

24Presse comments on this press release example

Strong point: The headline communicates the principal conclusion rather than merely announcing publication of a report.

Strong point: Three key takeaways appear before the main body, allowing journalists to identify the strongest angles quickly.

Strong point: The methodology states the sample size, generations surveyed, geographical scope, fieldwork dates and interview method.

Strong point: The release links to the full report and supplies named press contacts.

Improvement: The headline is accurate but long and could be shortened for email subjects and search results.

Improvement: The principal finding could be expressed with one headline statistic to make the media angle even sharper.

Improvement: A short methodology box near the top would make the research credentials easier to scan.

How to adapt this format: Lead with one verified result, then identify the population studied. Add the sample size, countries or regions, fieldwork dates, research method and a link to the full methodology. Clearly distinguish survey findings from the organisation’s interpretation.

Original source: Deloitte’s 2026 Gen Z and Millennial Survey , published on 13 May 2026.

8. Acquisition press release example: Salesforce and Informatica

An acquisition release must identify the buyer, the target, the transaction value, the strategic purpose and the conditions that still need to be satisfied. Salesforce’s planned acquisition of Informatica provides a clear recent example of combining commercial rationale with detailed transaction information.

What the press release announces

Salesforce and Informatica announced a definitive agreement under which Salesforce would acquire Informatica for approximately $8 billion in equity value, net of Salesforce’s existing investment. The release explains that the combination is intended to strengthen Salesforce’s data foundation for enterprise AI and states that completion remains subject to regulatory clearances and customary closing conditions.

24Presse comments on this press release example

Strong point: The companies, transaction type and approximate value are identified immediately.

Strong point: The strategic rationale explains which Informatica capabilities will be combined with the Salesforce platform.

Strong point: A dedicated transaction-details section states the consideration, approvals, financing and expected timetable.

Strong point: The release includes the required forward-looking statement and regulatory cautions.

Improvement: The business rationale relies heavily on specialist expressions such as “agentic AI” and could include a plain-English customer example.

Improvement: The release is long because investor, legal and advisory information is combined with the media announcement.

Improvement: Expected customer consequences could be separated more clearly from projected financial benefits.

How to adapt this format: State the transaction first, followed by the price only when disclosure is authorised. Explain what each company contributes, what customers or markets may gain and which approvals remain outstanding. Avoid presenting completion as certain before all conditions are satisfied.

Original source: Salesforce and Informatica , published on 27 May 2025.

9. Executive appointment press release example: Apple appoints Sabih Khan as COO

An executive appointment release should explain the new role, the effective date, the responsibilities involved and the experience that supports the decision. Apple’s chief operating officer transition is a strong example because it presents the succession plan together with a detailed professional background.

What the press release announces

Apple announced that Jeff Williams would transfer the chief operating officer role to Sabih Khan later in July 2025 as part of a planned succession. The release explains Khan’s responsibilities for Apple’s global supply chain, product quality, planning, procurement, manufacturing, logistics and supplier responsibility programmes.

24Presse comments on this press release example

Strong point: The opening paragraph identifies the outgoing executive, successor, role and timing.

Strong point: Tim Cook’s quotation explains why Khan was selected and links his experience to Apple’s strategic priorities.

Strong point: The biography provides relevant career history, length of service and academic qualifications.

Strong point: The release includes company information and direct press contact details.

Improvement: The headline could name Sabih Khan directly instead of referring only to an operational transition.

Improvement: Several quotations are lengthy and could be edited into shorter, more focused statements.

Improvement: A professional portrait beside the biography would make the appointment easier for media outlets to illustrate.

How to adapt this format: Put the person’s name and new role in the headline. State the effective date and principal responsibilities in the lead. Use the biography to prove suitability for the position, and make quotations address future priorities rather than offer general praise.

Original source: Apple appoints Sabih Khan as COO , published on 8 July 2025.

10. Company milestone announcement example: Spotify’s $10 billion annual payout

A company milestone becomes newsworthy when it demonstrates an outcome beyond the organisation itself. Spotify’s announcement that it paid a record $10 billion to the music industry in 2024 is useful because it connects the figure with a decade of industry change and a broader economic contribution.

What the press release announces

Spotify stated that it paid a record $10 billion to the music industry during 2024 and nearly $60 billion in total since the company was founded. The announcement compares this result with the state of recorded-music revenues in 2014 and presents the milestone as evidence of growth in paid music streaming.

24Presse comments on this press release example

Strong point: The milestone is expressed through a precise, memorable figure.

Strong point: Historical comparisons explain why the result matters rather than treating the number as self-explanatory.

Strong point: The announcement connects the company achievement with artists, rights holders and the wider music economy.

Strong point: Additional figures support the central claim and provide several possible media angles.

Improvement: The article uses a persuasive opinion style rather than a conventional press-release structure.

Improvement: The headline could specify that the $10 billion represents a single year’s industry payout.

Improvement: A methodology note explaining exactly what is included in the payout figure would strengthen transparency.

How to adapt this format: Do not announce an anniversary or record in isolation. Connect it with a customer result, economic contribution, investment or next initiative. Include a baseline or historical comparison so journalists can evaluate the significance of the milestone.

Original source: Spotify’s $10 billion annual payout , published on 28 January 2025.

11. Funding announcement example: Anthropic’s 2026 Series H round

A funding announcement should state the amount, valuation when disclosed, principal investors and intended use of the capital. Anthropic’s May 2026 funding announcement provides a recent example with a clear financing summary and specific investment priorities.

What the press release announces

Anthropic announced a $65 billion Series H funding round led by Altimeter Capital, Dragoneer, Greenoaks and Sequoia Capital, valuing the company at $965 billion post-money. The company said the financing would support safety and interpretability research, additional computing capacity, product development and partnerships.

24Presse comments on this press release example

Strong point: The amount, round type, valuation and lead investors appear in the opening sentence.

Strong point: The intended use of funds is stated through concrete research, infrastructure and product priorities.

Strong point: Operational metrics give investors and journalists context for the size of the financing.

Strong point: Quotations from the company and lead investors explain their respective perspectives.

Improvement: The extensive list of participating investors interrupts the narrative and could be placed in a separate section.

Improvement: Large revenue and adoption claims would be easier to assess with a brief explanation of how the metrics are calculated.

Improvement: The release could summarise the allocation of capital in a compact table or bullet list.

How to adapt this format: Identify the amount only when disclosure is approved. Name the round, lead investors and valuation when relevant, then explain how the capital will be used. Replace celebratory language with specific priorities such as hiring, infrastructure, research or market expansion.

Original source: Anthropic’s 2026 Series H round , published on 28 May 2026.

12. Award press release example: Samsung and the CES 2026 Innovation Awards

An award release is credible when it names an independent awarding body, explains the programme and identifies the products or achievements recognised. Samsung’s CES 2026 announcement is a useful recent example because the awards come from the Consumer Technology Association and cover several defined technology categories.

What the press release announces

Samsung announced that multiple products and services had received CES 2026 Innovation Awards from the Consumer Technology Association. The release explains that the programme recognises excellence in consumer-technology design and engineering and then presents the recognised innovations by category.

24Presse comments on this press release example

Strong point: The independent awarding body is identified in the headline and opening section.

Strong point: The release explains what the CES Innovation Awards recognise.

Strong point: Products are organised by category, making a long list easier to scan.

Strong point: Technical details describe why individual products were recognised instead of relying only on the award name.

Improvement: The number and level of awards could be summarised more prominently near the top.

Improvement: The criteria and judging process should be linked directly for readers who want to verify the distinction.

Improvement: The release is very detailed and could prioritise the most significant awards before listing every recognised product.

How to adapt this format: Name the awarding organisation, award category and recognised achievement. Explain whether the programme is independent, how entries are assessed and why the recognition matters. Do not describe an internal company prize as external validation.

Original source: Samsung and the CES 2026 Innovation Awards , published on 24 November 2025.

13. Crisis response press release example: Marks & Spencer cyber incident update

A crisis update should prioritise verified operational facts and practical information for the people affected. Marks & Spencer’s April 2025 cyber-incident update is useful because it states which services remained available, which functions were disrupted and what protective measures had been taken.

What the press release announces

Marks & Spencer confirmed that stores, its website and its app remained available, while contactless payments and in-store Click & Collect collections were temporarily affected. The company also warned of possible online-delivery delays and said that some processes had been moved offline to protect customers, colleagues, partners and the business.

24Presse comments on this press release example

Strong point: The update concentrates on verified service impacts instead of speculating about the cause.

Strong point: Customer information and operational measures are separated with clear headings.

Strong point: The company explains why processes were moved offline and confirms that specialist support was involved.

Strong point: The wording avoids unverified attribution or premature conclusions.

Improvement: The release does not provide a specific time or condition for the next update.

Improvement: A dedicated media contact and customer-information link would make follow-up easier.

Improvement: The publication time should appear alongside the date because crisis information can change rapidly.

Improvement: The statement could explicitly distinguish confirmed facts from matters still under investigation.

How to adapt this format: Timestamp every update. State what is known, the immediate effect on people and services, the actions underway and when the next update will be issued. Avoid guessing at causes or responsibility, and coordinate sensitive wording with legal and operational teams.

Original source: Marks & Spencer cyber incident update , published on 23 April 2025.

14. Sustainability press release example: Apple’s 2025 environmental progress update

A sustainability release should define the baseline, scope, target date and measurement used. Apple’s April 2025 environmental update is a strong example because it reports progress against a 2015 baseline and links its claims to an annual Environmental Progress Report.

What the press release announces

Apple announced that it had reduced global greenhouse-gas emissions by more than 60 percent compared with 2015. The company connected the result with its Apple 2030 programme, which prioritises a 75 percent emissions reduction before using carbon credits for remaining emissions. The release also reports figures on renewable electricity, recycled materials, waste and water.

24Presse comments on this press release example

Strong point: The principal claim includes a defined 2015 baseline.

Strong point: The long-term target, deadline and treatment of residual emissions are explained.

Strong point: Numerical evidence covers supply-chain electricity, avoided emissions, recycled materials and waste.

Strong point: The release links to the full Environmental Progress Report.

Improvement: The large number of environmental metrics may dilute the strongest news angle.

Improvement: Independent assurance and calculation methods could be surfaced more prominently beside the headline figures.

Improvement: Terms such as “carbon neutral” should always remain attached to their precise operational scope and methodology.

How to adapt this format: Use a measurable objective, baseline year, deadline and clearly defined scope. Explain the calculation method, link to supporting evidence and distinguish absolute reductions from offsets or avoided emissions. Avoid general labels such as “green” without quantified proof.

Original source: Apple’s 2025 environmental progress update , published on 16 April 2025.

15. Expansion press release example: Anthropic opens a Milan office

An expansion release should explain why a location was selected, what work will be carried out there and how the decision supports customers, partners or the local economy. Anthropic’s May 2026 Milan announcement is a useful recent example because it links the office opening with existing Italian customers and regional demand.

What the press release announces

Anthropic announced that it would open an office in Milan, its sixth European location after London, Dublin, Paris, Zurich and Munich. The company said the local team would work with Italian enterprises, researchers and developers on responsible use of Claude and support conversations about artificial intelligence across Italian industry and public life.

24Presse comments on this press release example

Strong point: The headline identifies the location and the audiences the office will serve.

Strong point: The opening section places Milan within the company’s wider European expansion.

Strong point: Named Italian customers and concrete use cases provide evidence of local demand.

Strong point: The quotation explains the office’s commercial, research and cultural objectives.

Improvement: The announcement does not provide the exact opening date or office address.

Improvement: Employment information and planned local headcount would strengthen the economic angle.

Improvement: The release could separate the operational expansion details from the broader discussion of AI and society.

How to adapt this format: State whether the site is already open or planned, give the location and timetable, and explain its principal function. Add expected employment, investment or service information when publishable, and support the location choice with customer demand or market evidence.

Original source: Anthropic opens a Milan office , published on 27 May 2026.

Before-and-after press release example

The difference between a weak and effective release is often visible in the first few lines. The fictional example below demonstrates how promotional language can be replaced with specific, usable information.

Before: vague and promotional

Revolutionary Company is delighted to announce its incredible and unique new solution, which will completely transform the industry and offer an unparalleled experience to all customers.

This version does not identify the product, audience, launch date or concrete benefit. Its claims cannot be verified, and the language resembles advertising.

After: clear and factual

Example Company launches a scheduling platform for independent healthcare practices

London, 29 July 2026 — Example Company today launched a web-based scheduling platform designed to help independent healthcare practices manage appointments, cancellations and patient reminders from one dashboard. The service is available in the United Kingdom from 1 September 2026.

The ideal structure used in strong press release examples

Use the inverted pyramid

Professional releases generally use the inverted pyramid: the most important information appears first, followed by supporting details, quotations and background. This structure allows a journalist to understand the news even when only the headline and first paragraph are read.

Our press release writing guide explains this approach in detail, as does the five-step distribution guide. You can also consult the inverted pyramid and PR agency guide and our advice to start with the most important information.

A practical press release outline

1. Label: identify the document as a press release when the context requires it.
2. Release date or embargo: state when the information may be published.
3. Headline: summarise the news in clear, specific language.
4. Optional subheadline: add one useful fact that does not fit naturally in the headline.
5. Dateline and lead: answer who, what, when, where and why.
6. Supporting paragraphs: explain evidence, context, availability, implications and next steps.
7. Quotations: provide interpretation or expertise rather than generic enthusiasm.
8. Boilerplate: give a concise factual description of the organisation.
9. Media contact: include a named person, email address and telephone number where appropriate.
10. Resources: link to photographs, documents, a report or a press kit.

Apply the ten-second test

Give the release to someone unfamiliar with the subject for ten seconds, then ask that person to explain the announcement in two sentences. When the answer is unclear, revise the headline and lead before adding more detail. Our guide explains another method for checking whether your release is effective and clear.

Keep the release concise

A release should be as long as necessary to explain the news, but no longer. Many effective releases fit within approximately one page. Complex background, technical specifications and multiple images can be placed in a press kit rather than forcing the journalist to navigate a dense main announcement.

The objective is not to obey an arbitrary word count. It is to remove repetition, separate essential information from context and make every paragraph useful.

Common mistakes found in weak press release examples

1. Writing an advertisement instead of news

A press release informs. It should not rely on superlatives such as “revolutionary”, “incredible”, “unique” or “best” unless a claim can be independently demonstrated and is genuinely relevant. Replace praise with evidence.

2. Sending an inaccessible format

Do not make the journalist work unnecessarily. The essential text should be easy to read and copy. Avoid relying solely on a large attachment. Our practical guide explains how to send your press releases and why accessibility matters.

3. Hiding the news in a long introduction

Journalists may receive many messages and cannot search every paragraph for the announcement. The headline and first paragraph should make the subject clear immediately. See our advice for professionals who need to understand why a journalist receives dozens of emails.

4. Publishing dense blocks of text

Use short paragraphs, meaningful headings and lists when they improve comprehension. White space is not decoration: it helps the reader locate facts, quotations and contact details.

5. Omitting the date

A clearly displayed date helps a journalist assess whether the announcement is current. When an embargo applies, state the exact publication date, time and time zone.

6. Combining several unrelated announcements

One release should normally focus on one main piece of news. Separate unrelated product, recruitment, event and partnership announcements so each one has a clear angle.

7. Using complex or decorative language

Prefer direct sentences and precise verbs. A press release is not a literary exercise. An external perspective on this principle is also available in this Forbes article about writing a press release.

8. Forgetting the next step

Tell the reader where to find the full report, photographs, registration page, product information or interview contact. A clear resource link is more useful than a vague request to “contact us for more information”.

After publication, media monitoring helps you identify coverage, mentions and articles generated by the announcement.

Free press release templates to copy and adapt

The following free templates correspond to the principal press release examples on this page. Replace every bracketed element with precise information. Remove any section that is not relevant rather than leaving generic filler text.

You can also review our press releases to download and our press release distribution pricing.

Press release template 2

Product or Service Launch

Headline

[Company] launches [product or service] for [target audience]

[Optional subheading explaining the principal benefit, innovation or practical result.]

The launch

[City], [Date] — [Company] today announced the launch of [product or service], designed to help [target audience] [solve a specific problem or achieve a practical result].

The product or service will be available [where] from [launch date].

The customer need

[Briefly explain the problem, limitation or unmet need that led to the development of the product or service.]

The new solution is intended for [type of customers or users] who need to [describe the practical objective].

Principal features

Feature 1 [Explain the practical benefit.]

Feature 2 [Explain what it enables users to do.]

Feature 3 [Describe a differentiating element.]

Feature 4 [Add technical or practical information.]

Together, these features enable users to [describe the principal practical outcomes].

Availability

Launch date [Date]

Available in [Countries, regions, stores or platform]

Price [Price or pricing information]

Target audience [Customers, professionals or organisations]

Company comment

“ [Add a quotation that explains the problem addressed, the design choices or the expected use of the product. Avoid simply repeating the headline.] ”

[Name]
[Job title], [Company]

About [Company]

[Company] is [concise factual description of its activity, expertise, market and customers].

[Add one or two verifiable facts, such as the founding date, location, geographical presence, number of customers or principal products.]

Further information and media assets

Product information: [Link]

Press photographs: [Link]

Demonstration video: [Link]

Technical specifications: [Link]

Media contact

Contact
[Contact name]
[Job title or department]

Email
[Email address]

Telephone
[Telephone number]

Website
[Website URL]

Press release template 3

Event Announcement

Headline

[Organisation] to host [event] on [date]

[Optional subheading explaining the event’s theme, purpose or principal attraction.]

Event announcement

[City], [Date] — [Organisation] will host [event name] at [venue] on [event date and time].

The event will bring together [participants, professionals, speakers or communities] to [explain the event’s purpose, objective or expected outcome].

Event details

Event [Event name]

Date and time [Date and time]

Venue [Venue and full address]

Audience [Participants or target audience]

Purpose of the event

[Explain why the event is being organised, the issue it addresses and what participants can expect to learn, discover or achieve.]

The event is intended for [target audience] and will focus on [principal topic, challenge or opportunity].

Programme highlights

Opening session [Opening speech, presentation or introduction]

Speakers [Names, roles or organisations represented]

Sessions [Conferences, workshops or panel discussions]

Activities [Demonstrations, networking or performances]

Registration

Registration is available at: [registration link]

[Add the registration deadline, ticket price, capacity limit or participation requirements when relevant.]

Organiser’s comment

“[Add a quotation explaining why the event matters, what participants can expect and what the organisation hopes to achieve.]”

[Name]
[Job title], [Organisation]

About [Organisation]

[Organisation] is [concise factual description of its activities, mission, expertise and audiences].

[Add one or two verifiable facts, such as its founding date, location, membership, geographical presence or principal projects.]

Information for journalists

Press accreditation: [Accreditation link or procedure]

Interview requests: [Contact or procedure]

Press photographs: [Link]

Full programme: [Link]

Press accreditation and interview requests

Press contact
[Contact name]
[Job title or department]

Email
[Email address]

Telephone
[Telephone number]

Website
[Website URL]

Press release template 4

Executive Appointment

Headline

[Company] appoints [Name] as [Role]

[Optional subheading explaining the appointment’s strategic importance.]

The appointment

[City], [Date] — [Company] has appointed [Name] as [Role], effective [Effective date].

In this position, [Name] will lead [principal responsibilities] and support the company’s [strategic objective, growth plan or operational priority].

Executive profile

Name [Full name]

New role [Job title]

Effective date [Date]

Location [Office, region or international scope]

Principal responsibilities

Leadership [Teams, departments or business units to be led]

Strategy [Strategic priorities or development objectives]

Operations [Operational responsibilities or markets covered]

Growth [Commercial, geographic or organisational priorities]

Professional experience

[Name] previously served as [Previous role] at [Previous organisation], where [he/she/they] was responsible for [relevant responsibilities or achievements].

[Name] brings [number] years of experience in [industry, profession or area of expertise], with particular expertise in [relevant skills, markets or strategic topics].

Career highlights

Previous position: [Role and organisation]

Key achievement: [Relevant measurable or verifiable achievement]

Sector experience: [Industries or markets]

Education or qualifications: [Relevant degree, certification or professional qualification]

Company comment

“[Add a quotation explaining why the executive was selected, which experience they bring to the company and what the principal priorities will be.]”

[Senior representative’s name]
[Job title], [Company]

Executive comment

“[Add an optional quotation from the appointed executive outlining their priorities, objectives or reasons for joining the organisation.]”

[Appointed executive’s name]
[New role], [Company]

About [Company]

[Company] is [concise factual description of its activities, expertise, markets and customers].

[Add one or two verifiable facts, such as the company’s founding date, headquarters, geographical presence, number of employees or principal services.]

Further information and media assets

Executive biography: [Link]

Professional photograph: [Link]

Company information: [Link]

Interview requests: [Contact or procedure]

Media contact

Contact
[Contact name]
[Job title or department]

Email
[Email address]

Telephone
[Telephone number]

Website
[Website URL]

Press release template 5

Crisis or Incident Update

Important communication principle

Include only verified information. Clearly distinguish confirmed facts from information that is still being investigated.

Headline

[Organisation] provides update on [incident]

[Optional subheading stating the current situation or principal action being taken.]

Latest update

[City], [Date and time] — [Organisation] is responding to [brief factual description of the incident].

At this stage, we can confirm: [state only the facts that have been independently verified].

Incident summary

Incident [Concise description]

Date and time [Date and time of incident]

Location [Location or affected service]

Current status [Contained, ongoing or under investigation]

Confirmed information

• [Verified fact 1]
• [Verified fact 2]
• [Verified fact 3]
• [Verified impact on people, operations or services, when known]

Information still being investigated

[State which elements remain unknown or are still being verified. Do not speculate about causes, responsibility or consequences.]

Immediate actions

Safety [Measures taken to protect people]

Operations [Measures taken to maintain or restore services]

Investigation [Internal or independent investigation underway]

Support [Assistance provided to affected people]

Our immediate actions are [summarise the principal actions being taken].

Coordination with authorities and partners

We are working with [relevant authorities, emergency services, regulators, technical experts or partners] to [describe the purpose of the cooperation].

Organisation statement

“[Add a factual quotation acknowledging the situation, explaining the organisation’s immediate priorities and confirming its commitment to further updates.]”

[Name]
[Job title], [Organisation]

Next official update

The next update will be provided by [specific date and time] or when [clearly defined condition].

Official updates will be published at: [official information page]

Information for affected people

Recommended action: [Clear practical instruction]

Customer or public helpline: [Telephone number]

Official updates: [Link]

Emergency information: [Relevant official authority or link]

Media enquiries

Media contact
[Contact name]
[Job title or crisis communication team]

Email
[Email address]

Telephone
[Telephone number]

Updates
[Official information page]

Press release template 6

Partnership, Acquisition or Merger

Choose the appropriate announcement type

Replace the placeholders according to whether the announcement concerns a partnership, acquisition, merger, joint venture or strategic agreement.

Headline

[Company A] and [Company B] announce [partnership or transaction]

[Optional subheading explaining the strategic objective or expected benefit.]

The announcement

[City], [Date] — [Company A] and [Company B] today announced [describe the nature of the partnership, acquisition, merger or agreement].

The agreement will combine [Company A’s capability, technology or expertise] with [Company B’s capability, network or resources] to [state the specific objective or expected result].

Agreement summary

Transaction type [Partnership, acquisition, merger or joint venture]

Companies involved [Company A] and [Company B]

Effective date [Date or expected completion date]

Geographic scope [Country, region or international market]

Strategic rationale

[Explain why the organisations have entered into the agreement and which commercial, technological, operational or geographical objective it supports.]

The agreement is expected to benefit [customers, users, employees, partners or another identified audience] by [describe the concrete benefit].

Combined capabilities

Company A

Contributes:
[Technology, expertise, products, customers, infrastructure or geographical presence]

Company B

Contributes:
[Technology, expertise, products, customers, infrastructure or geographical presence]

Shared objective [Describe the result that the two organisations intend to achieve together.]

Next steps and timetable

The organisations expect [describe the next step, implementation timetable, regulatory process or expected benefit].

First milestone [Action and date]

Implementation [Expected timetable]

Expected outcome [Measurable or practical result]

Company A comment

“[Add a quotation explaining why the agreement matters to Company A, which capability the company contributes and what result it expects.]”

[Name]
[Job title], [Company A]

Company B comment

“[Add a quotation explaining Company B’s role, priorities and expectations for the partnership or transaction.]”

[Name]
[Job title], [Company B]

About [Company A]

[Concise factual description of Company A, its activities, markets, customers and principal areas of expertise.]

About [Company B]

[Concise factual description of Company B, its activities, markets, customers and principal areas of expertise.]

Further information and media assets

Full agreement information: [Link]

Company logos: [Link]

Executive photographs: [Link]

Interview requests: [Contact or procedure]

Media contacts

Company A [Contact name]
[Job title or department]
[Email address]
[Telephone number]

Company B [Contact name]
[Job title or department]
[Email address]
[Telephone number]

Need editorial support?

24Presse can help you adapt this template, improve your news angle and prepare a clear, professional press release.

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Using a PR agency for important announcements

A template is suitable when the news is straightforward and the organisation has the time and expertise to write, review and target the release. A PR (public relations) agency may be useful when the announcement is strategically important, sensitive, technically complex or intended for several markets.

Typical agency support includes:

• identifying the strongest news angle;
• writing and editing the release;
• developing relationships with journalists and selecting relevant media;
• preparing media materials and interview messages;
• planning crisis communication;
• producing and distributing press releases;
• monitoring coverage and assessing results.

External support should add editorial judgement, media knowledge and strategic clarity—not simply send the same message to a large, untargeted list. Review the available pricing or use the platform to send a press release.

Conclusion

The best press release examples have one thing in common: they communicate genuine news clearly, support their claims with facts and make journalists’ work easier. Whether you are announcing a product launch, a partnership, funding round or corporate milestone, using a proven structure will significantly increase your chances of media coverage.

If you need help writing or distributing your next press release, 24Presse provides professional writing services, international distribution and media outreach to help your news reach the right audience.

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Once your announcement is ready, review the following resources for pricing, writing guidance and distribution:

Pricing

Press Release Guidelines: How to Write and Distribute One

Press release distribution: How to send a press release