François Marsteau– Digital PR, SEO & AI Visibility Expert

Founder & CEO of 24Presse
15+ years of experience in digital publishing, SEO and media relations.

Francois Marsteau

CEO 24presse

PR Professional since 2010 and CEO of 24presse.com

PR alumni of fordham university

11 article(s) published — PR,Public relations

linkedin.com x.com

Reviewed by antoine, Consultant RP

Expert in Press Releases, Media Visibility and AI SEO

François Marsteau is a French entrepreneur, media strategist and SEO specialist focused on press release distribution, online visibility and AI-enhanced search optimization.

He is the founder of 24Presse, a press release distribution platform launched in 2009, and Bookizer, a media monitoring and PR reporting solution designed for communication professionals, agencies and brands.

For more than 15 years, François Marsteau has worked on digital publishing, media exposure, search engine optimization and content visibility strategies. His work focuses on helping companies improve their online authority, brand recognition and media presence through editorial content, press relations and search visibility.

Over the years, he has contributed to the publication and optimization of thousands of press releases across multiple industries including technology, business, finance, culture, automotive, real estate and public relations.

More than 5000 press releases distributed
3000 Clients in 20 countries
11 languages
24Presse since 2009

About François Marsteau

François Marsteau is a public relations and media visibility specialist with extensive experience in press release distribution, media outreach, online reputation management, and digital communications. As the founder of 24Presse, he has spent many years helping businesses, entrepreneurs, associations, and institutions improve their visibility through strategic media relations and content distribution.

Throughout his career, François has worked with organizations of all sizes, from startups launching their first products to established companies seeking broader media exposure. His expertise covers the entire public relations process, including press release writing, media targeting, journalist outreach, newsroom management, press kit creation, media monitoring, and online visibility strategies.

His work is based on a simple principle: quality information deserves visibility. In a media environment increasingly influenced by algorithms, artificial intelligence, and content saturation, François believes that organizations must combine journalistic standards, strategic communication, and search visibility to effectively reach their audiences.

Expertise in Press Releases and Media Relations

Press releases remain one of the most widely used communication tools worldwide. However, publishing a press release is only one part of the process. Successful media communication requires understanding how journalists work, how editorial decisions are made, and how information circulates across digital platforms.

Over the years, François has analyzed thousands of press releases across multiple industries and languages. This experience has enabled him to identify the key factors that increase media interest and improve publication performance.

His expertise includes:

Press release strategy and planning
Press release writing and editing
International press release distribution
Media database management
Journalist outreach campaigns
Online press rooms and media centers
Press kit development
Media monitoring and reporting
Digital public relations
Online reputation management

Through 24Presse, he has contributed to the visibility of organizations operating in sectors such as technology, healthcare, finance, real estate, tourism, education, sustainability, culture, and professional services.

Digital Communications and Search Visibility

In addition to traditional media relations, François has developed significant expertise in digital communications and search visibility.

The way information is discovered online continues to evolve rapidly. Search engines, AI-powered assistants, social platforms, and news recommendation systems increasingly influence how content reaches audiences.

As a result, François closely follows developments in:

Search Engine Optimization (SEO)
Generative Engine Optimization (GEO)
Google News visibility
Google Discover optimization
Knowledge Graph and entity-based search
Structured data implementation
Content authority and EEAT signals
AI-assisted content discovery

His work focuses on helping organizations create content that is useful for readers while remaining accessible to search engines and AI systems.

Founder of 24Presse

François founded 24Presse with the objective of making media visibility more accessible to organizations of all sizes.

The platform provides press release distribution services, media visibility solutions, and communication resources for businesses seeking broader exposure in traditional and digital media environments.

Since its creation, 24Presse has published and distributed thousands of press releases covering a wide variety of topics and industries. The platform serves organizations in multiple countries and supports multilingual communication initiatives across international markets.

Through continuous development and adaptation to changing media trends, 24Presse has become a resource for companies looking to improve their media presence and strengthen their communication strategies.

Editorial Philosophy

François strongly believes that credibility remains the foundation of effective communication.

While digital technologies and artificial intelligence have transformed the way content is created and distributed, trust continues to play a decisive role in audience engagement.

His editorial approach emphasizes:

Accuracy and fact-based communication
Transparency and accountability
Respect for journalistic standards
Clear and accessible writing
Reliable sourcing
Long-term reputation building

Rather than focusing solely on short-term visibility metrics, he advocates communication strategies that contribute to sustainable brand authority and audience trust.

Research and Industry Monitoring

A significant part of François’s work involves monitoring developments within the public relations, media, and digital marketing industries.

He regularly studies:

Media consumption trends
Newsroom evolution
Journalist behavior
Press release performance metrics
Search engine updates
AI-driven content discovery systems
Digital reputation management practices

This ongoing research enables him to adapt communication strategies to changing market conditions and emerging technologies.

International Perspective

Public relations increasingly operate in a global environment. Businesses often need to communicate across borders, languages, and media ecosystems.

François has worked extensively with multilingual communication projects and understands the challenges associated with international media outreach.

His experience includes communication initiatives targeting audiences in Europe, North America, and other international markets, helping organizations adapt their messages to diverse media environments.

Commitment to Professional Communication

The communications industry continues to evolve at a rapid pace. New technologies, changing audience expectations, and emerging digital platforms constantly reshape how information is produced and consumed.

François remains committed to helping organizations navigate this evolving landscape through professional communication practices grounded in transparency, expertise, and measurable value.

Through his work at 24Presse and his ongoing research into media visibility, digital communications, and public relations, he continues to explore how organizations can build stronger relationships with journalists, audiences, and stakeholders in an increasingly connected world.

Ce texte est beaucoup plus proche du niveau EEAT utilisé sur les pages auteur des grands médias et plateformes B2B, et peut contribuer à renforcer la crédibilité de la page auteur aux yeux de Google, Google News et Discover.

Digital PR in the Age of Online Visibility

Public relations has changed dramatically over the past decade. Not long ago, PR was mostly about getting coverage in newspapers, magazines, radio, or television. Success depended on strong relationships with journalists and the ability to secure media attention at the right moment.

Today, the landscape is completely different.

Digital public relations is no longer limited to traditional media exposure. Brands now compete for visibility across search engines, online publications, social media platforms, newsletters, podcasts, and even AI-generated search results. In this new environment, visibility is not only created by journalists — it is also shaped by algorithms.

For companies, this changes everything.

A media mention is no longer valuable only because people read it on the day it is published. Online articles can continue generating traffic, authority, and brand awareness for years. A well-placed article on a trusted website may appear in Google search results long after publication, bringing continuous visibility to a business.

This is why digital PR has become closely connected to SEO. High-quality media coverage often creates backlinks from authoritative websites, which can improve a company’s search engine rankings. In many industries, digital press coverage now plays a direct role in online growth and customer acquisition.

As a result, the role of PR professionals has evolved. Modern digital PR specialists are not only media communicators. They also need to understand content strategy, online reputation management, search optimization, and audience behavior.

At the same time, journalists themselves are working in a faster and more competitive environment. Newsrooms publish content at a much higher pace than before, while constantly monitoring audience engagement and online performance. Because of this, brands that provide useful information, credible data, or expert insights are far more likely to attract media attention.

The rise of artificial intelligence is adding another layer to this transformation. AI-powered search tools increasingly summarize information directly from online sources. This means companies are no longer competing only for clicks — they are competing to become reliable sources of information within AI-generated answers.

For digital PR, this creates new priorities. Articles must not only be interesting for readers, but also clear, trustworthy, well-structured, and authoritative enough to be recognized by search engines and AI systems.

Another major shift is the growing importance of niche media. In the past, large national publications dominated public influence. Today, smaller industry websites, LinkedIn creators, podcasts, and specialized newsletters can sometimes have a stronger impact on a targeted audience than mainstream media outlets.

However, despite all these technological changes, one thing remains constant: credibility matters.

Audiences have become highly sensitive to overly promotional content. Companies that focus only on advertising language often struggle to build trust. The most effective digital PR strategies are usually based on expertise, transparency, useful insights, and authentic storytelling.

In a digital world saturated with information, attention is increasingly difficult to earn. Digital PR is no longer simply about being seen. It is about building long-term authority and trust in an online ecosystem where reputation is constantly evaluated by both people and machines.

Today, his research and editorial work increasingly focuses on:

AI SEO (Generative Engine Optimization)
Google AI Overviews
E-E-A-T optimization
Editorial authority
Media indexing
Press release SEO
Digital PR strategy
Content visibility for AI search engines

François Marsteau is particularly interested in how artificial intelligence platforms such as ChatGPT, Gemini, Perplexity and Claude evaluate editorial credibility, entity recognition and author authority.

Areas of Expertise

Press Releases
Public Relations
Media Relations
SEO
AI SEO / GEO
Editorial Strategy
Brand Visibility
Digital Publishing
News Distribution
Online Reputation Management

Professional Experience

Founder & CEO — 24Presse

2009 – Present

Founded 24Presse, an online press release distribution platform serving companies, agencies and organizations seeking media visibility and digital exposure.

Main areas:

press release publication,
editorial SEO,
newsroom strategy,
media distribution,
Google News visibility,
authority optimization.

Founder — Bookizer

2024 – Present

Launched Bookizer, a PR reporting and media monitoring platform focused on:

press review reporting,
media tracking,
coverage analysis,
PR performance visualization.

Editorial Approach

François Marsteau advocates for high-quality editorial standards combining:

human expertise,
factual accuracy,
transparent sourcing,
AI-assisted optimization,
search visibility best practices.

Principles emphasizing:

Experience,
Expertise,
Authoritativeness,
Trustworthiness.

Publications

Recent editorial contributions include:

Connect

About 24Presse

24Presse is a French press release distribution platform founded in 2009, helping companies and organizations publish editorial content, improve media visibility and strengthen their digital authority.

François Marsteau