Press kit examples : tips and comments

Press kit examples

Press kit examples :how to write and write a good press kit? This page presents examples of press kits.

Click on the press kits below according to your theme to see our sample press kit.

On this page we present examples of press kits. They will allow you to make your press kit more professional and therefore increase its credibility.

A press kit reflects your professionalism and the image of your company, so you have to look after its presentation and content. It’s a bit like a resume, it can hurt you or reinforce your image. We must therefore look after its design and presentation. Example folders of: you can take inspiration from our examples press kits. Press kit examples

What is a press kit?

A press kit is a document that complements the press release.

A press release announces a specific news. The press kit presents all the general information of the company.

If the reporter is interested in the press release he may want to have more details. It is the role of the press kit to give more information.

example press kit
press kit example

Press kits are typically used for product launches, company openings, conference announcements, events, mergers of two companies. The file is usually accompanied by a press release.

The content can be very variable:

  • History of the company or the person concerned
  • A series of facts covering the ins, outs, causes, consequences, statistics and sometimes the benefits about the object concerned by the kit
  • Biography of the key elements allowing to define the subject of the communication
  • A press review of previous publications
  • Photos of the product, the brand, the logo and the various components of the visual identity
  • A detailed press release on the subject in question
  • Press contact or contact details for additional information
  • Possibly a DVD which presents the actions of the company
  • Flyers, postcards, advertisements on the subject in question

Pressbook or Press kit examples

The term pressbook or Press kit examples most often designates a collection of articles and images published in the press, produced by or for a public person, actor, model, photographer … which makes it possible to highlight a level of notoriety in the world professional.

The press kit can also have a digital form. In this case we speak of Electronic press kit.

Note that in some cases we will speak of a press kit and not a press kit.

A press kit is a set of information and files intended for journalists to facilitate them in the eventual creation of an editorial article. So a press kit can be included in a press kit given out on the occasion of a press release or be accessible via the Internet with the possibility of downloading the elements that can be used.
Most often, press kits consist of photos, logos or tables to download to illustrate an article.

In a slightly different sense the term press kit can also refer to a set of “promotional” items sent to a journalist (for this aspect of things, see PR kit)

A press kit (Press kit examples) is a document containing information about your company, your product or your event. They are mainly used at events and launches as a set of information for journalists to help them write their story.

Purpose of a press kit

The purpose of a press kit is to grab a journalist’s attention and make them want to write an article or conduct an interview. It should be a one-stop-shop for all the information journalists need.

In the past, a press kit was often presented in a cardboard folder, but now, thanks to the digital revolution, most media kits are in PDF format and can be downloaded from your website or attached to an email.

What should your press kit contain?
This list can change depending on your business and its strategy or why you are using a press kit.But there are a few basic things that should always be included in order for your press kit to be as effective as possible:

Contact details: Include the contact details of the person who can be interviewed, a PR contact or any other relevant person;
Company / Person Information: Include a short biography to help the reporter and share interesting information they would need for their research. Try not to exceed three paragraphs for each person;
A press release: Reporters will want to know what’s going on and have some details about the event. Your press release should include quotes from the person who is available for an interview;
Images :

How to write a press kit

The content

The drafting has the same requirements as any information document:

  • Clarity
  • Citation
  • Illustrations
  • Key figures


Desire to read !
Journalists receive a lot of press kits … So take care of the presentation of your document.
Insert pictures, numbers, with a modern layout. It’s the image of your company !

We carry out your press reviews quickly

Doing a press review (it may be a part of a press kit examples) is tedious and time consuming. You have probably already experienced it

We must start by collecting the articles, which already takes a considerable time. The longest and tedious is especially to layout the articles (clip). Because all the clips that you will collect are not in the same format. Which means that you will spend a lot of time trying to crop all these elements to try to lay them out properly in an imposed format such as A4 format in landscape or portrait.

You will quickly find that it is a tedious task, long and painful. The result is often disappointing and unprofessional and therefore not very rewarding. Because it is your image that you convey when you send this press review to a third party such as a superior or a customer.

It is for these reasons that 24presse offers to carry out these press reviews. We will quickly produce a professional, comprehensive and clear document. Where you spend hours to finally produce a document that is not homogeneous and rather amateurish.

It only takes us a few hours to deliver a press review in PDF or html format that can be viewed online. Examples of press kits are available on our website. We hope that through our press kit examples is usefufull.

The team











Press kits examples